Elevating Your Online Presence with Facebook and Instagram Business Pages

As a business owner, you can use business tools like Meta Business Suite to manage your business across Facebook, Instagram, and Messenger.

Go to Meta

You will need to log into Meta using your personal Facebook or Instagram account.

If you are new to Facebook and Instagram, you will need to create a new account.

Access Meta's business tools by logging in with your Facebook or Instagram account.

This is where you can centrally manage your business pages, run ads, schedule posts, reply to messages and much more.

Creating a Facebook Business Page

You will need to use your personal Facebook account to create the page; however, rest assured that the information from your personal account will not be visible on any business pages you create.

Begin your journey by clicking on the button below to create your first page.

Create a Facebook Page

Facebook gives you the opportunity to preview both desktop and mobile views (far right).

The top navigation bar brings you to your personal account's home, videos, marketplace, and groups.

Provide a name for your page and add a category and click on "Create Page" to begin your journey!

Creating a Facebook business page: Input your page name, category, and bio to set up your professional presence using your personal account.

Finding your Facebook Business Page

Any pages you create or manage will appear in the menu under Pages. It will also allow you to navigate to Meta Business Suite.

Effortlessly access and manage your Facebook pages through the menu, where you can view pages you create or manage.

Creating an Instagram Business Page

As with Facebook, you will need to create your Instagram Business page using your personal Facebook or Instagram account.

Login to your personal Instagram account and switch to a professional account.

Once signed in, go to your profile and choose "Edit Profile."

Now, you will need to switch to a professional account. The navigation may be slightly different depending on if you are accessing Instagram via desktop or mobile.

You should see Switch to professional account.

Desktop navigation to switch to a professional account in Instagram.

Select "Business"

Options for professional accounts in Instagram.

Go through the navigation screens choosing next and filling out all required information like category and business contact information.

Save your professional account.

Lastly, connect to your Facebook Business page for better integration.

You can then switch between the professional and personal accounts on Instagram using either their mobile app or desktop application.

Visit our YouTube Channel to learn more tips about setting up the remaining components of your Facebook and Instagram business pages.